Biomimicry: the solution lies in Nature

Great article on Janine Benyus, author of Biomimicry.

Sensing that there were broader applications at the intersection of ecology, commerce, technology, and materials science, she cofounded the Biomimicry Guild in 1998 and developed models for applying biomimicry to industrial design and systems. Among her growing list of clients are Levi Strauss, NASA, Nike, Patagonia, Procter & Gamble, S.C. Johnson, and General Electric.

Buy the book now.