Bay Area designers have long had green outlook

Last month, I sat on a panel for the Luxury Marketing Council to discuss the issues of sustainability in the luxury market. The packed audience consisted of high end real estate agents, bankers, jewelers, and the like. I always love exposing these ideas to groups who do not normally come into contact with green that often.

They usually become incredibly excited at these ideas, a testament to the logic and need for sustainability.

On the panel with me was Mike Freed, owner of Passport Resorts the company that developed various Eco Resorts: such as Post Ranch Inn and Cavallo Point .


BTW, The Post Ranch Inn was designed by a mentor of mine, and fellow organic architect, Mickey Muennig .

Zahid Sardar, Architecture critic for the San Francisco Chronicle, wrote an article today about the success of Passports resorts as luxurious architecture.

Also on the panel with Mike and myself were:
* Kimberley Gardiner
Marketing manager for Lexus Hybrid

* Helge Hellberg
Marketing director of Marin Organic
(who, by the way, charmed everyone with his enthusiasm and personality!)


Full Story via SFGate.com