The carbon footprint of orange juice

I love orange juice. I gulp down large glasses of it like it was water. So when Tropicana decided to calculate the carbon footprint of OJ, I was very interested.

the equivalent of 3.75 pounds of carbon dioxide are emitted to the atmosphere for each half-gallon carton of orange juice. But the company is still debating how to use that information. Should it cite the number in its marketing, and would consumers have a clue what to make of it?

READ THE FULL STORY: www.nytimes.com/2009/01/22/business/22pepsi.html