Monday, March 30, 2009

The Urban Re:Vision Dallas Competition

Here is an interview I did with Chris Cheatham discussing the current design competition for Urban Re:Vision.

The competition is to design a city block next to City Hall in Dallas. The winning design is scheduled to actually be built.

Here is your chance at fame and fortune. Check out www.revision-dallas.com for the complete details.

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Tuesday, March 17, 2009

GreenWizard

I am on the advisory board for a new startup called GreenWizard.

It bills itself as "Expedia meets Lending Tree" for green building products. Check it out:

READ THE STORY HERE

Link to GreenWizard Site

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Monday, March 16, 2009

5 ways to increase area of Manhattan without tearing down old buildings

The Bigger Apple is a wonderful discussion of ways to increase the size of Manhattan Island. The author, the former chief executive of the Battery Park City Authority, gets into details of how to develop these areas.

Very clever and something we could do in every city, even in our suburbs.

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Friday, March 13, 2009

Natural Home Magazine's 10th Anniversary

This is an article I wrote for Natural Home Magazine's 10th Anniversary Issue (coming out this month).

I interviewed:
Gil Friend, Natural Logic

Pliny Fisk, Center for Maximum Potential Building Systems

Sarah Susanka, Architect and best-selling author, The Not So Big House series

David W. Orr, Professor of Environmental Studies, Oberlin College

Michelle Kaufmann, Architect

Sergio Palleroni, Center for Sustainable Processes and Practices, Portland State University


FULL STORY HERE

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Monday, January 12, 2009

Re:Vision Founder interviewed in Treehugger

Stacey Frost, founder of Urban Re:Vision was recently interviewed in Treehugger about our upcoming design competition in Dallas.

I have been working with Urban Re:Vision for several years as their advisor and helped them put together a star studded lineup of advisors, jurors and partners. I encourage everyone and anyone to submit their ideas for the upcoming Dallas competition.

Read more about the competition here.

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Monday, September 01, 2008

How I prepare for the West Coast Green Conference


I look forward to the West Coast Green Conference each year. Of all the conferences I attend, it is by far my favorite. Most of the time, I'm giving a lecture to room full of doubters and skeptics, so it's uncommonly fun to speak to the enthusiastic crowds at West Coast Green. I have been honored to be one of the advisors to the conference since it's inception, and am thrilled to contribute to the success of the event.

In preparation for the conference, I create an entirely new presentation. I throw out everything and start from scratch. It is akin to a standup comedian trashing his act to write entirely new material. And though this is incredibly time consuming, it forces me to rethink how I talk about design and sustainability.

The process of developing a new keynote speech takes an entire year of thinking and research. It starts at the previous years West Coast Green conference as I learn of new ideas and memes emerging. Topics, stories and information rattle around in my head, while I stuff notes, images and thoughts into a folder throughout the year. By letting the subject marinate, I find the gaps in my research and in the final story I will be telling.

Once the narrative is fairly complete, I can begin putting the actual slideshow together. The process of building the slides is conducted over two months before the conference. I work closely with my interns during this process we find ways to connect boring data with something relevant and memorable. Slides are shuffled, reordered and edited. Images we like are replaced with new, better images we love.

We continually try to find ways to inject humor into the talk. Ironically, this is incredibly serious business and the hardest part. How do you write something that will always come off as funny amid all of that "doom and gloom" talk? How do you balance humor with the need to make a point? I don't want the humor to allow people to ignore the bigger issue or overshadow the point... the humor is key to the success of the talk and the hardest thing to add. There are always more facts to be found; but humor is impossible to simply "dig up."

The slides are tweaked up until the start of the conference. I practice the final draft of the talk in front of my students; which might be the only chance I get to perform it in front of a real, live audience before the actual conference. I use this as a chance to test the timing and humor; often recording it for later viewing.

I've posted before about the tools I use to I create my presentations, skipping PowerPoint and using Apple's Keynote instead.

We're still working on the final version of my talk, "The Myth of Sisyphus: A plan to green our buildings and avoid extinction." In short, I discuss how our buildings are like Sisyphus, constantly pushing boulder uphill in order to survive. The talk outlines how to change this paradigm and find the hidden opportunities in green building.

I will be speaking at West Coast Green on Thursday, September 25th at 1:30 - 2:30pm. A booksigning will be held immediately following the talk.

Be sure to do what you can to attend the conference. It is well worth the cost and time. Register for the conference here.

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Sunday, August 17, 2008

Re:Construct Competition Launched


The Re:Construct competition has officially launched. Submit your ideas for the city block of the future; entries are due September 15th, 2008. As you can see, I am one of the advisors for the competition (and have been from the beginning).

From the site:

What are you made of? Do you have what it takes to make a difference? Are you willing and able to rebuild a sustainable foundation for the future? It’s time for a change in the way we see things, in the way we do things. It’s time for what we build to reflect who we are and what we’re made of. It’s time to Re:Construct the ideas and realities of sustainable building.


While you're at their site, check out the winners of the past competitions:
RE:VOLT
RE:ROUTE
RE:STORE
RE:CONNECT

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Tuesday, August 05, 2008

PSFK Conference Video Recap

I spoke at the PSFK Conference last month. The theme was on trends, inspiration and creativity and I was enjoying myself so much at the event I was already looking forward to the next conference.

Some incredible speakers and brands were represented: Starbucks, Good Magazine, Current TV, fuseproject, NASA - and that's just a handful of them...

Ken Fisher conducted interviews during the event, and the first compilation video is now available. I am in the video speaking about the need for innovation.

Watch the video here.

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Tuesday, July 29, 2008

Women at the front of green

The San Francisco Examiner did a profile on various women in the heart of the green movement.

One of those profiled was Jackie Barbe, one of my incredible project managers here at organicARCHITECT. The print version had a wonderful photo of her too, but you can read the online version here.

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Thursday, July 24, 2008

PreFab in Chicago


MSNBC has this video showing Michelle Kaufman's latest prefab masterpiece at the Museum of Science and Industry in Chicago.

The best part of the video occurs in the middle with a time lapse shot showing the prefabricated modules being assembled. The entire house was installed in a week.

More on Michelle's Blog
Even more on Treehugger
Press Release
Museum of Science and Industry

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Monday, May 05, 2008

First LEED Certified MedSpa

Our most recent project, the EpiCenter opened last week to a packed grand opening party.

You can read a review here. We worked with architect Justin Martinkovic, green consultant Zem Joaquin, and a great team of other brilliant people to build the first LEED Certified Med Spa in the country.

One odd thing that seems to get a great deal of attention is the ceiling. The initial ceiling was to be made of these gorgeous bamboo panels. When the price came in at $48,000, a cheaper product was needed. I came up with the solution, Homesote panels, cut into 2' x 4' panels and stained with AFM Safecoat Zero-VOC stains. The result is something that looks like leather, but the final cost: $1800. I painted the panels myself with help from the clients.

via Green Building Elements

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Wednesday, April 16, 2008

Bay Area designers have long had green outlook

Last month, I sat on a panel for the Luxury Marketing Council to discuss the issues of sustainability in the luxury market. The packed audience consisted of high end real estate agents, bankers, jewelers, and the like. I always love exposing these ideas to groups who do not normally come into contact with green that often.

They usually become incredibly excited at these ideas, a testament to the logic and need for sustainability.

On the panel with me was Mike Freed, owner of Passport Resorts the company that developed various Eco Resorts: such as Post Ranch Inn and Cavallo Point .


BTW, The Post Ranch Inn was designed by a mentor of mine, and fellow organic architect, Mickey Muennig .

Zahid Sardar, Architecture critic for the San Francisco Chronicle, wrote an article today about the success of Passports resorts as luxurious architecture.

Also on the panel with Mike and myself were:
* Kimberley Gardiner
Marketing manager for Lexus Hybrid

* Helge Hellberg
Marketing director of Marin Organic
(who, by the way, charmed everyone with his enthusiasm and personality!)


Full Story via SFGate.com

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Tuesday, March 25, 2008

Follow the Leaders: 7x7 Magazine Names Environmental Leaders in San Francisco


I am honored to be named one of the environmental leaders in San Francisco by 7x7 Magazine for their April (Earth Day) issue.

The article begins:
You already know the elders of the green tribe–Gore, Waters, McDonough. Now, meet SF's next wave.


It is also great to see my friend, Matt Golden, from Sustainable Spaces as one of the honorees. San Francisco is a wonderful place filled with so many great people doing amazing things, and Matt is a perfect example of that.

Full Profile via 7x7 Magazine
All of the profiles for the issue

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MetHome: How Green is my Renovation?


I participated in a round table discussion with some of the leaders in green building for an article in Metropolitan Home with:
Fellow Architect Rob Harrison
Planner Steven Lenard
Interior Designer Denise Shaw
Executive Director of Build It Green, Brian Gitt

My favorite part:
Freed: Some of my work is helping other architects “green up” their projects. But it’s ridiculous when someone unveils a 14,000-square-foot house and asks me, “What can we do to make it greener?” My usual answer is, “Why don’t we take off the second floor?”

via Metropolitan Home

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Sunday, March 09, 2008

Article in Metropolitan Home Magazine


I wrote an article for MetHome Magazine on fellow San Francisco architect Anne Fougeron. Fougeron is a wonderful modernist and her loft in the San Francisco South of Market (SoMa) district is an exploration of green adaptive reuse. The three main elements: folded steel stair, interior courtyard and penthouse addition, are a clever and unique approach to converting an old factory into a home.

Read the full story: Urban Ecotecture at MetHome

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Tuesday, February 19, 2008

The Eliphante Art House


The Eliphante Art House

The Eliphante Art House is the home of artist Michael Kahn and his wife Leda Livant built from found materials. Located in Cornville, Arizona, it represents a fine example of folk art home building.

An excerpt:

ANY fool can hire an architect to draw up a plan for a house, but it takes a truly inspired fool — which is to say, an artist — to start building and see where the earth and driftwood and shards of broken pottery take him, and an equally impassioned fool — say, a woman in love — to go along and carry the rocks on her back.


The Eliphante Art House Website

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Thursday, January 24, 2008

My interview with CalFinder


CalFinder is a site where you can find contractors to help you with a building project. They interviewed me to talk about the perceptions of green building and what is waiting for us in the future.

An excerpt:
The act of renovating your building is expensive, whether you’re green or not. Being green doesn’t cost you any more, in fact it’s an opportunity to save money.


via CalFinder

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Thursday, January 03, 2008

Tomorrowland: A design competition for eco-smart city-living aims to turn “what if” into “what is”

The innovative and forward thinking Urban Re:Vision is featured in a cover story in via Common Ground Magazine this month. As one of the advisors on this wonderful project, I have been amazed at the caliber of the entries.

An excerpt:
Imagine a city where energy is renewably generated from helium-filled “solar balloons” floating hundreds of feet above the rooftops. Imagine a city where public transportation doesn’t follow regular routes, but is instead efficiently directed on the fly, on demand — via cell phone and GPS technology. A city where residential structures designed to keep people apart — like walls and fences — are replaced with facilities that bring neighbors together, like shared kitchen gardens or childcare centers. A city where commercial systems are designed to generate social capital, as well as cold hard cash.


Those are a small sampling of the ideas already received by the design competitions, with the promise of much more to come.

I encourage you to submit your own ideas, but in the in the meantime, read the story:
via Common Ground Magazine

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Wednesday, December 12, 2007

Color Palettes

There is a commonly held perception that most architects are colorblind. After all, most of them bare, create white boxes of rooms, creating a growing demand for interior designers to come in and make it livable.

I love color, so when I see a great combination of colors I make them into a palette. I also cheat a little with these online tools:

wear palettes

ColorJack

numbr

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Monday, October 29, 2007

Eco-Cities Take Root

I am interviewed in a wonderful article, Eco-Cities Take Root available at GreenBiz.com.

A sample:

Eric Corey Freed, principal at the San Francisco-based organicARCHITECT, believes that looking at basic community principles is key to make big changes. "In truth," he says, "we need to focus our attention on public transit more than anything else. There have been few big ideas in public transit since the 1960s, and we are stuck in this 'chicken and egg' mentality of not being able to build it without ridership, not having ridership because it isn't built out. So technologies such as traffic monitoring and control systems as extremely important to incorporate into urban planning, architectural design and development today."

The effort didn't start so recently, and it's going to take a lot more to continue to re-green what mankind has taken away. And perhaps it's not so surprising that these next-generation communities are springing up in China, with its combination of dire environmental need and authoritarian government. But there's great potential for the future of eco-cities to take root around the globe.


Full Story

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Saturday, October 20, 2007

SCU wins Third Place in Solar Decathalon!

For those of you that might not have heard of it, the Solar Decathalon is a competition for college students to design, build, and operate the most attractive and energy-efficient solar-powered home. It is so competitive and such hard work that it's only offered every two years.

In the last Solar Decathlon in 2005, I was one of the advisors to the Architecture Department at Cal Poly. The students placed an impressive third.


This year, I was one of the advisors to Santa Clara University. Countless hours, debates, discussions and meetings later, and I am proud to announce the results. After two years of preparation and a week of competition, the final scores and standings are in for the 2007 competition.


Third Place: Santa Clara University
This team wanted to build a sustainable solar house that is functional, elegant, and innovative—and they did just that. The Communications Jury lauded their friendly, enthusiastic house tour, which was informative, entertaining, and very much "on target" for public audiences. They were one of five teams to score a perfect 100 points in the Hot Water contest and one of seven teams to score a perfect 100 points in the Energy Balance contest. Their house almost didn't make it to the Solar Decathlon, because their transport truck broke an axle and delayed them by three days.

Congratulations to the students! They were a fun group and they deserve it!

The next one will be in 2009.

A NOTE TO OTHER ARCHITECTURE PROGRAMS: If you're looking to enter the 2009 competition, contact me and invite me to be an advisor. I seem to have a track record of helping you place at least third! ;)

MORE INFO ON: Santa Clara University's Entry
MORE INFO ON: 2007 Solar Decathalon
MORE INFO ON: SCU Solar Decathalon Site

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A Report from New Orleans


I'm currently in New Orleans speaking at the Traditional Building Conference. It seems an unlikely place for a modernist, I know, but Historic Preservationism is finally starting to make the connection to sustainability. After all, it makes sense. Durability, reuse, preservation of history and culture all fall well within the purview of green building.

This is my first visit to New Orleans, and it has delightfully surprised me. Filled with a rich history and hidden charms, NOLA also offers some interesting lessons. I didn't quite know what to expect here over two years after Hurricane Katrina.


The damage by Hurricane Katrina was devastating, and evidence of it still remains today. Boarded up, wind damaged buildings appear randomly among otherwise undamaged neighborhoods. The difference seems to be the surrounding economy not being able to support repairing these abandoned structures. So they sit, alone, empty and reflecting a weakening of the overall economy. But these examples are only a handful of the real damage.

The subsequent flood was the real cause of the majority of the structural damage, and this ongoing economic damage. It is important to not blame the Hurricane. After all, it was the failure of man-made levies that created the flood. Mother Nature and wind didn't destroy New Orleans, the raging flood waters did. Over 80 percent of the city was flooded, some areas by as much as 15 feet. It all could have been averted, especially in light of the ever-prescient reports on the inadequacy of the levee system.

This failure by our government is the real tragedy. Had the Hurricane been the source of the damage, we could look upon New Orleans as we did when Hurricane Hugo hit Charleston, or Andrew hit Florida.

To the contrary, New Orleans is a living reminder of the mediocrity of our government. Instead of empathy, I feel anger; instead of sadness, I feel disbelief. In addition to the 1,464 people who lost their lives, this incompetence continues 26 months later. A series of scandals including no-bid government contracts, toxic temporary shelters and illicit distribution of recovery money continues to cloud the recovery efforts.

What's left is a shell of the former city. Over half of the downtown storefronts remain closed (* by my estimation, not by any hard data). The streets seem bare and uncrowded, especially along the most touristy areas.


The famed French Quarter was a wonderful surprise. Part of the original plan for the city, the French Quarter is located above sea level (five feet to be exact), allowing it to be spared from the flood. The original settlers had the foresight to locate the original neighborhoods above the line of the inevitable floods. The Industrial Revolution brought the engineering and technology of the levee system, allowing the low lying areas to be filled in. This blind faith in technology is reminds me of the story of Icarus, and dozens of other parables.

The Quarter was surprisingly genuine. To be honest, I expected something as phony as Pier 39 at Fisherman's Wharf, ignored by the locals and filled with gawking tourists buying t-shirts. The empty streets of the French Quarter show a rich history, wonderful lessons of urban scale and a beautiful local vernacular architecture*.

(* A more technical explanation: these older buildings typically consist of deep, wraparound balconies at the second and third floors. These balconies shade the interior and keep the thermal mass of the stone and brick walls cool. Large windows on all sides allow for ventilation and cross-breezes for more cooling. Wooden shutters shade the windows from direct sunlight when needed. These are textbook examples of using an appropriate strategy to design for a hot, humid climate.)

For the most part, the stately homes of both the Garden District and Jefferson Parish today seem undamaged. What is evident is a lack of activity on the streets. While most children were in school (hopefully), I still expected smaller kids playing in the neighborhood.


Within walking distance to the French Quarter was the Lower 9th Ward, a long-time poverty stricken area. It was perhaps hardest hit by the effects of the flood. The streets look shockingly unchanged from the images you saw just after the flood. Most of the homes are abandoned and uninhabitable. A majority are damaged beyond repair. The spray painted tags by the rescue teams sit as an eery reminder of the grim discoveries found inside. The number in the bottom of the X indicates the number of dead found inside.

The remaining residents were unfazed by our presence. Although I felt like an embarrassed voyeur who was trespassing on their tragedy, no one seemed to mind, much less notice. Either they are used to this new kind of tourist, or they simply assumed we're there to help. We stared in silence as we toured the streets, as the sheer amount of the damage is simply overwhelming.

But there are signs of hope. Throughout the city, and across social and economic neighborhoods, you'll find the locals slowly rebuilding their city. Bright and shiny pockets of hope lie scattered amid the ruins. Standing next to a rotting skeleton of a house you'll see a newly renovated one sporting a fresh coat of paint.

The biggest sense of hope comes from the locals themselves, all of whom give a new meaning to the term "Southern Hospitality." Without exaggeration, I can say that every single person with whom we came into contact was friendly, engaging, helpful, polite and just generally grateful of our presence there. Tourism is clearly struggling, and the people of New Orleans are resoundingly determined to change that. Without any sense of being obsequious, the residents are genuinely happy to see visitors. And the best part: it works. I found that I wanted to spend more money, infuse more into the economy. If you're looking for a place to take a trip, NOLA would be a wonderful choice. If you can't travel, order some of Sally's amazing pralines.


New Orleans has long been synonymous with good food, wonderful music and even the legendary corrupt government. The tragedy of the flood is now cemented into that and is inseparable from any experience with this wonderful place.

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Sunday, September 09, 2007

Escher's "Relativity" out of LEGOs


Self proclaimed professional nerd Andrew Lipson has re-created M.C. Escher's famous drawing, "Relativity" out of LEGOs.

As a kid, I used to try to copy Escher's incredible work, but I only used pencil and paper. You can see more construction photos here.



More on Escher...

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Tuesday, August 21, 2007

KBB Top Product Picks for your kitchen


Kitchen & Bath Business (KBB) recently interviewed me about my favorite kitchen products. It is hard to narrow it down to a list of just five, but that's all KBB would allow me to include. From the article:

First on his list are Oceanside Glasstile mosaics. Not only are the tiles made of 20 to 86 percent recycled glass (depending on the color), "they're gorgeous and work well with curves," said Freed, who likes to incorporate arced walls into his designs. For an added punch of color, he pairs the tiles with grout in a cool tone.

For countertops, although several materials have caught his eye, Alkemi by Renewed Materials (5) especially piques his interest because of its unique appearance. Formed of 100 percent recycled scrap aluminum set into a resin, Alkemi comes in different colors and offers an intriguing alternative for those, like Freed, who are tired of granite.

Another company that transforms recycled metal into beautiful product is Eleek. Freed likes the company's aluminum tiles, which can be applied to an entire countertop or backsplash, and its sinks, which are available in aluminum or bronze and an assortment of shapes (Ellipse is shown) and bowl configurations..."

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Wednesday, June 27, 2007

A longer line for a shorter wait


We are currently working on two green retail stores, so the subject of waiting in line is something I have been thinking about a great deal lately.

Whole Foods has been experimenting with a new strategy for dealing with long line waits.

Their concept: the longer the line, the shorter the wait.

In it's New York stores, customers form a serpentine single line that feeds into an array of cash registers.

Banks have used a similar system for decades. But supermarkets, fearing a long line will scare off shoppers, have generally favored the one-line-per-register system.

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Friday, June 08, 2007

Eight Ways to Implement Green Principles into Your Practice

Kitchen & Bath Business Magazine interviewed me for this article on how to add green to your design business.. These are the same tips I suggest to all of the architects, engineers and designers we consult with to help them green their firms.

I welcome your suggestions and additions to this list...

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Tuesday, June 05, 2007

Malcolm Wells: Underground Organic Architect


This article on one of my mentors, Malcolm Wells, the father of underground building.

More on Malcolm here.

I first discovered Mac through this book in 1985. I wrote him a letter and we have been friends since. Beyond the ideas, his sketches are so evocative and extraordinary.

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Let’s Get Vertical

Common Ground has a great article on designing buildings as vertical landscapes.

Vertical farming reads like an idea from a 1950s science fiction novel: dedicate the top six or ten stories of a skyscraper to agriculture, use the building’s own redistributed greywater to fertilize the crops, and then transform the biomass waste from the farm into pellet fuel that, in turn, powers the building. Besides being carbon neutral and self-sustaining once it gets up and running, vertical farming’s other implications — less actual land needed for farms, less fuel needed to transport food — are far-reaching and inspiring. Last month, a story on the possibilities of vertical farming in New York magazine set the eco-blogosphere on fire — not bad for a concept that some architects claim is at least fifteen years away.

Let’s Get Vertical
Are “living buildings” a step to agriculture in the skies?
Read the article here

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Wednesday, May 30, 2007

Biomimicry: the solution lies in Nature

Great article on Janine Benyus, author of Biomimicry.

Sensing that there were broader applications at the intersection of ecology, commerce, technology, and materials science, she cofounded the Biomimicry Guild in 1998 and developed models for applying biomimicry to industrial design and systems. Among her growing list of clients are Levi Strauss, NASA, Nike, Patagonia, Procter & Gamble, S.C. Johnson, and General Electric.

Buy the book now.

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Tuesday, May 22, 2007

Ceilings affect mood?

Room ceiling heights affect how people think.

"When a person is in a space with a 10-foot ceiling, they will tend to think more freely, more abstractly. They might process more abstract connections between objects in a room, whereas a person in a room with an 8-foot ceiling will be more likely to focus on specifics."

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Winners of the 2007 National Design Awards

The winners of the 2007 National Design Awards has been released by the Cooper-Hewitt Design Museum in New York.

Francis Ching was given a special award. As any Architecture student will tell you, Ching's books were required reading.

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Monday, May 07, 2007

Vertical gardens of Patrick Blanc


Look at the beautiful vertical garden architecture of Patrick Blanc.

Plants don’t need soil in any situation because the soil is merely nothing more than a mechanic support. Only water and the many minerals dissolved in it are essential to plants, together with light and carbon dioxide to conduct photosynthesis. Wherever water is available all year long as in tropical forests or in temperate mountain forests, plants can grow on rocks, tree trunks, and slopes free-of-ground.

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Friday, April 13, 2007

Reusable vs. styrofoam cups?

How many uses does it take for a reusable cup to surpass a disposable paper or styrofoam cup in terms of energy usage?

You would need to use a single ceramic cup more than 1000 times in order for it to be more energy efficient than using the same number of dispoable styrofoam cups.

Of course, this doesn't take into account anything outside of the manufacturing or washing processes...like the cost of shipping all these foam cups and what happens to them after you're done with them.

Part of how sustainability is not really a balck and white issue... ever.

Full Story

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Friday, March 30, 2007

How Green is the new Federal Building in San Francisco?


Wonderful article on Thom Mayne's new Federal Building that just opened here in San Francisco. It touches on some of the larger issues, namely, how the LEED Green Building Rating System often does not apply to such a large, unusual and design driven building. Although the building original hoped for a rating of LEED Platinum, Mayne no doubts they will even obtain base certification.

I do not accept Mayne's cry of hardship.

While a Platinum level is very ambitious, it would seen any new, urban, dense building in California would be able to easily get base Certified. Our state requirements alone would bring you 19 of the 23 points needed.

A lovely excerpt:
"...if architecture, unlike painting or sculpture, is at heart an exercise in balancing purely artistic goals with more prosaic ones — budgets, gravity and so on — then green design shouldn't require extraordinary skills or lamentable compromise."

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Friday, March 09, 2007

Why Apple is America's best retailer



CNN has a great article on the story of the design of Apple's award winning retail stores. It turns out they designed the store the way they designed their product: they created prototypes. An excerpt:
"One of the best pieces of advice Mickey ever gave us was to go rent a warehouse and build a prototype of a store, and not, you know, just design it, go build 20 of them, then discover it didn't work," says Jobs. In other words, design it as you would a product. Apple Store Version 0.0 took shape in a warehouse near the Apple campus. "Ron and I had a store all designed," says Jobs, when they were stopped by an insight: The computer was evolving from a simple productivity tool to a "hub" for video, photography, music, information, and so forth. The sale, then, was less about the machine than what you could do with it. But looking at their store, they winced. The hardware was laid out by product category - in other words, by how the company was organized internally, not by how a customer might actually want to buy things. "We were like, 'Oh, God, we're screwed!'" says Jobs.

But they weren't screwed; they were in a mockup. "So we redesigned it," he says. "And it cost us, I don't know, six, nine months. But it was the right decision by a million miles." When the first store finally opened, in Tysons Corner, Va., only a quarter of it was about product. The rest was arranged around interests: along the right wall, photos, videos, kids; on the left, problems. A third area - the Genius Bar in the back - was Johnson's brainstorm.


To me it shows how when you venture outside of your area of expertise, you forget the rules. Jobs went outside of computers and temporarily forgot the rules of design: design for the end-user first. It is a fascinating read.

Full Story

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Thursday, February 22, 2007

organicAWARDS for 2007


The beginning of the year is always a busy time. Project deadlines and new clients always seem to come at this time of year. With all of this going on, I forgot to mention we have annouced our organicAWARDS winners for 2007.

The organicAWARDS are presented each January to recognize other leaders in the design industry who have adopted an innovative and green approach to their work. Since these are things we discover over the course of the year through our own research, none of the winners know they were even in the running. I like surprising people with good news!

Our award selections this year demonstrate the tremendous innovation and interest in being green coming out of the design industry.

Another mention of the awards is here.

organicAWARDS Official Site

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Tuesday, February 20, 2007

Laser Graffiti

Laser Tag is a new project from Graffiti Research Lab.


The idea is that you use a high-powered laser pointer to trace a pattern on the side of a building, a camera captures that pattern, some software processes the capture, and a projector displays the graffiti-ized pattern back onto the side of the building, more or less in real-time. The effect suggests a way to virtually paint our surroundings with light.

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