Tuesday, March 25, 2008

Follow the Leaders: 7x7 Magazine Names Environmental Leaders in San Francisco


I am honored to be named one of the environmental leaders in San Francisco by 7x7 Magazine for their April (Earth Day) issue.

The article begins:
You already know the elders of the green tribe–Gore, Waters, McDonough. Now, meet SF's next wave.


It is also great to see my friend, Matt Golden, from Sustainable Spaces as one of the honorees. San Francisco is a wonderful place filled with so many great people doing amazing things, and Matt is a perfect example of that.

Full Profile via 7x7 Magazine
All of the profiles for the issue

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Sunday, February 10, 2008

HuffPo: Why Economic Stimulus Should Be Green

Why Economic Stimulus Should Be Green

James Boyce has a thought-provoking piece in the Huffington Post on what the government should be doing to protect our environment:

There are hundreds, nay thousands, of examples of politicians talking the talk about the environment, how we need to create green jobs, and green industries, encourage green living, blah, blah, blah, alternative energy is my energy, blah, blah, blah...

Part of the problem with our current economic woes is massive short-term overconsumption.

Part of our environmental problem is massive short-term consumption.

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Thursday, January 10, 2008

Grist: Eban Goodstein's article on Choose Your Future


Eban Goodstein, professor of economics at Lewis & Clark College and director of Focus the Nation, has a wonderful piece today in Grist on global warming and what YOU can do about it.

It is clear that we are standing at a critical moment in human history. Unless we begin to cut global-warming pollution within a few short years, a window for our children and the creatures of this earth will close. Forever...

Choose Your Future is a program from his group that allows people to take part in saving our planet.

Full story via Grist

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Saturday, December 22, 2007

Review of the book on Inhabitat


A nice review of the book appeared on Inhabitat today. Now they see a LOT of books and resources, so a kind word from them means a great deal.

I have to admit, it's strange to work on something for a year, finish months ago (I finished the manuscript back in July) and NOW have people talking about it. As my friends will tell you, I cannot keep secrets, so keeping the book quiet while writing it was very hard! I love people are finally getting the information in the book.

An excerpt:
Green Building & Remodeling for Dummies provides an introduction to every facet of green building, from start to finish, including the materials, architecture, and construction methods of green building and remodeling for both homeowners and professionals such as architects, interior designers, and contractors.

...You won’t be a dummy with this book in your library... check out [this] truly helpful, informative reference guide, and get smart about green building in the New Year.


Thanks, Piper and Inhabitat for the kind words!
Few reviewers can seem to resist making a Dummies joke, and I think I've heard them all! Keep 'em coming.

Full Review at Inhabitat

Buy your copy of "Green Building for Dummies" now!

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Sunday, December 16, 2007

Inhabitat Holiday Party Photos


The lovely ladies of Inhabitat: Piper Kujac, Sarah Rich, Jill Fehrenbacher, Emily Pilloton

One of my favorite blogs, Inhabitat, shares office space with my favorite community organization, Architecture For Humanity, and my favorite design competition, Urban Re:Vision. Friday night was their collective holiday party.

This is why I love San Francisco: here you can find a room filled with the greatest people doing the most interesting things on the planet. In attendance: Michelle Kaufman, Allison Arrief, Cameron Sinclair, Sarah Rich, Jill Fehrenbacher, Emily Pilloton, Stacey Frost, Willem Maas, Bill Cahan, the gang from Ecolect, the gang from Branch and the gang from Worldchanging... plus so many friends and interesting people. (Google any names you don't recognize!)

Perhaps the most interesting thing is how connected these various groups have become. They're all friends, all working to change the world and all full of hope for our future. Hard to believe that the truly most influential people in design today are a handful of young, hip bloggers (like those pictured). Women seem to be leading the charge. There are noticably more women than men in this group. I don't know what this indicates, but it's something to consider.

Full story via Inhabitat

Flickr gallery of photos from the event

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Wednesday, December 12, 2007

Book Launch Party


Last night nearly 550 people packed into the Temple Nightclub in San Francisco for the book launch party for my new book, "Green Building for Dummies".

Temple touts itself as a green nightclub and generously donated the venue for the event. As usual, the hardline green people kept coming up to me with their nitpicky "helpful" suggestions:
"Why are the cups plastic and not corn based PLA? You should tell them to change that."
"Why aren't these bulbs compact fluorescents? You should tell them to change that."
"Why didn't they serve organic chocolate? You should tell them to change that."

(Very helpful indeed. For the record, I don't run the nightclub!)

We sold out all of the books, though my hand still hurts from all of the signing (I'm typing this with my left). It was a great evening and thank you to all those in attendance. There was even a special surprise announcement. (If you weren't there, ask someone who attended!)

Photo and a review of the evening courtesey of: Greenerati (Thanks, Keith!)

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Saturday, November 24, 2007

Greenpeace Photoclima: Landscapes in a changed climate


Spain: Landscapes in a changed climate

Greenpeace has launched a new book, Photoclima, in which images of some of Spain's most emblematic places have been altered to show what they could look like if action is not taken to tackle climate change.

Full Report from Greenpeace

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Thursday, November 15, 2007

Free webinar: Emerging Green Building Products


Yesterday I took part in an online webinar sponsored by the Sustainable Industries Journal.

(A webinar is a virtual seminar, where people listen to the audio on a telephone conference call, and watch the slides on a website.)

I was joined on the webinar with:
Eden Brukman, Research Director for Cascadia Green Building Council's Pharos Project and Living Building Challenge
AND
Becky Brun, Associate Editor, Sustainable Industries Journal

The Webinar can be downloaded for viewing/listening here.
(scroll down to "Missed the Webinar?")

or find a direct link here (WMV format).

You need to have Windows Media Player to view it.

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Tuesday, November 13, 2007

Finding the carbon footprint of wine...


This story about the carbon footprint of wine contains an interesting map at the bottom.

Essentially it cuts the US into two. West of this line it's more carbon efficient to drink Napa Valley wines. East of the line it's more carbon efficient to drink French wines. Carbon efficiency refers to the energy and pollution creted from shipping this wine from it's source.

This "grape divide" must also have other implications. Think of all of the technology from California, or the films for that matter. Does it take less energy to watch French films on the East Coast than it does to watch Hollywood films?

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Saturday, October 20, 2007

SCU wins Third Place in Solar Decathalon!

For those of you that might not have heard of it, the Solar Decathalon is a competition for college students to design, build, and operate the most attractive and energy-efficient solar-powered home. It is so competitive and such hard work that it's only offered every two years.

In the last Solar Decathlon in 2005, I was one of the advisors to the Architecture Department at Cal Poly. The students placed an impressive third.


This year, I was one of the advisors to Santa Clara University. Countless hours, debates, discussions and meetings later, and I am proud to announce the results. After two years of preparation and a week of competition, the final scores and standings are in for the 2007 competition.


Third Place: Santa Clara University
This team wanted to build a sustainable solar house that is functional, elegant, and innovative—and they did just that. The Communications Jury lauded their friendly, enthusiastic house tour, which was informative, entertaining, and very much "on target" for public audiences. They were one of five teams to score a perfect 100 points in the Hot Water contest and one of seven teams to score a perfect 100 points in the Energy Balance contest. Their house almost didn't make it to the Solar Decathlon, because their transport truck broke an axle and delayed them by three days.

Congratulations to the students! They were a fun group and they deserve it!

The next one will be in 2009.

A NOTE TO OTHER ARCHITECTURE PROGRAMS: If you're looking to enter the 2009 competition, contact me and invite me to be an advisor. I seem to have a track record of helping you place at least third! ;)

MORE INFO ON: Santa Clara University's Entry
MORE INFO ON: 2007 Solar Decathalon
MORE INFO ON: SCU Solar Decathalon Site

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A Report from New Orleans


I'm currently in New Orleans speaking at the Traditional Building Conference. It seems an unlikely place for a modernist, I know, but Historic Preservationism is finally starting to make the connection to sustainability. After all, it makes sense. Durability, reuse, preservation of history and culture all fall well within the purview of green building.

This is my first visit to New Orleans, and it has delightfully surprised me. Filled with a rich history and hidden charms, NOLA also offers some interesting lessons. I didn't quite know what to expect here over two years after Hurricane Katrina.


The damage by Hurricane Katrina was devastating, and evidence of it still remains today. Boarded up, wind damaged buildings appear randomly among otherwise undamaged neighborhoods. The difference seems to be the surrounding economy not being able to support repairing these abandoned structures. So they sit, alone, empty and reflecting a weakening of the overall economy. But these examples are only a handful of the real damage.

The subsequent flood was the real cause of the majority of the structural damage, and this ongoing economic damage. It is important to not blame the Hurricane. After all, it was the failure of man-made levies that created the flood. Mother Nature and wind didn't destroy New Orleans, the raging flood waters did. Over 80 percent of the city was flooded, some areas by as much as 15 feet. It all could have been averted, especially in light of the ever-prescient reports on the inadequacy of the levee system.

This failure by our government is the real tragedy. Had the Hurricane been the source of the damage, we could look upon New Orleans as we did when Hurricane Hugo hit Charleston, or Andrew hit Florida.

To the contrary, New Orleans is a living reminder of the mediocrity of our government. Instead of empathy, I feel anger; instead of sadness, I feel disbelief. In addition to the 1,464 people who lost their lives, this incompetence continues 26 months later. A series of scandals including no-bid government contracts, toxic temporary shelters and illicit distribution of recovery money continues to cloud the recovery efforts.

What's left is a shell of the former city. Over half of the downtown storefronts remain closed (* by my estimation, not by any hard data). The streets seem bare and uncrowded, especially along the most touristy areas.


The famed French Quarter was a wonderful surprise. Part of the original plan for the city, the French Quarter is located above sea level (five feet to be exact), allowing it to be spared from the flood. The original settlers had the foresight to locate the original neighborhoods above the line of the inevitable floods. The Industrial Revolution brought the engineering and technology of the levee system, allowing the low lying areas to be filled in. This blind faith in technology is reminds me of the story of Icarus, and dozens of other parables.

The Quarter was surprisingly genuine. To be honest, I expected something as phony as Pier 39 at Fisherman's Wharf, ignored by the locals and filled with gawking tourists buying t-shirts. The empty streets of the French Quarter show a rich history, wonderful lessons of urban scale and a beautiful local vernacular architecture*.

(* A more technical explanation: these older buildings typically consist of deep, wraparound balconies at the second and third floors. These balconies shade the interior and keep the thermal mass of the stone and brick walls cool. Large windows on all sides allow for ventilation and cross-breezes for more cooling. Wooden shutters shade the windows from direct sunlight when needed. These are textbook examples of using an appropriate strategy to design for a hot, humid climate.)

For the most part, the stately homes of both the Garden District and Jefferson Parish today seem undamaged. What is evident is a lack of activity on the streets. While most children were in school (hopefully), I still expected smaller kids playing in the neighborhood.


Within walking distance to the French Quarter was the Lower 9th Ward, a long-time poverty stricken area. It was perhaps hardest hit by the effects of the flood. The streets look shockingly unchanged from the images you saw just after the flood. Most of the homes are abandoned and uninhabitable. A majority are damaged beyond repair. The spray painted tags by the rescue teams sit as an eery reminder of the grim discoveries found inside. The number in the bottom of the X indicates the number of dead found inside.

The remaining residents were unfazed by our presence. Although I felt like an embarrassed voyeur who was trespassing on their tragedy, no one seemed to mind, much less notice. Either they are used to this new kind of tourist, or they simply assumed we're there to help. We stared in silence as we toured the streets, as the sheer amount of the damage is simply overwhelming.

But there are signs of hope. Throughout the city, and across social and economic neighborhoods, you'll find the locals slowly rebuilding their city. Bright and shiny pockets of hope lie scattered amid the ruins. Standing next to a rotting skeleton of a house you'll see a newly renovated one sporting a fresh coat of paint.

The biggest sense of hope comes from the locals themselves, all of whom give a new meaning to the term "Southern Hospitality." Without exaggeration, I can say that every single person with whom we came into contact was friendly, engaging, helpful, polite and just generally grateful of our presence there. Tourism is clearly struggling, and the people of New Orleans are resoundingly determined to change that. Without any sense of being obsequious, the residents are genuinely happy to see visitors. And the best part: it works. I found that I wanted to spend more money, infuse more into the economy. If you're looking for a place to take a trip, NOLA would be a wonderful choice. If you can't travel, order some of Sally's amazing pralines.


New Orleans has long been synonymous with good food, wonderful music and even the legendary corrupt government. The tragedy of the flood is now cemented into that and is inseparable from any experience with this wonderful place.

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Wednesday, September 26, 2007

How I made my "PowerPoint" presentation from West Coast Green


Ever since my talk last week at West Coast Green, I have received dozens and dozens of emails from people asking, "How did you get PowerPoint to do that?!"

Well, in reality, I didn't.

First, use the right tools. Like most Microsoft products, PowerPoint lacks good design sensibilities. After years of trying to push it to do what I wanted to do with colors, fonts and video, I gave up.

The real reason I am able to make these presentations so visually rich is using Apple's Keynote. Keynote handles these elements far better than PowerPoint. C'mon, you should ditch that PC and have a Mac anyway.

Secondly, my speaking style is much more ancedotal. My job is to take this technical information and distill it into stories. As a presenter, my goal is to remove as much text as possible from the slides. You'll notice there are no bullet points on the slides, and the text is made obnoxiously large to reiterate the point.

At several points along the presentation, I have no slides at all, just an image or movie running in the background as I tell a story. For more on this technique, check out Merlin Mann's wonderful blog 43 Folders and especially his story on his own presentations.

Lastly, I am no expert on public speaking. Between teaching and traveling to conferences, I just get to to it a whole lot and the practice helps me. I also get to watch hundreds of other speakers each year and see how boring many talks can be.

To prevent boredom, I am experimenting with several techniques, including the Takahashi Method and the Guy Kawasaki Method for storytelling with visuals. The more I know about these ways to convey information, the more I realize how much great orators, such as Bill Clinton, are able to give a speech with such power using only words.

For more on using Keynote in a positive (double entrendre) way read on here and here.

DOWNLOAD MY FULL WEST COAST GREEN KEYNOTE (not PowerPoint) here (26 MB PDF)

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Saturday, September 22, 2007

Freed gets fiesty (a review of my talk at West Coast Green)


Green real estate blogger Keith from Greenerati wrote a review of my keynote presentation at West Coast Green. Now, I am friends with Keith, so he knows me well enough to call me "fiesty" in a good way.

Read the full story here.

You can download a PDF of my full keynote presentation here (though you miss my talk and the cool animations on the slides).

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Wednesday, September 19, 2007

Interview with HousingZone

I just did a short interview with HousingZone on green issues.

Read the interview here...

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Thursday, September 06, 2007

My current TV Profile


I was just interviewed for Current TV (the Al Gore user created content channel). I hate the sound of my voice, so I couldn't watch the whole thing, but it is beautifully edited.

Please be sure to vote for it when you watch.

Watch now...

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Wednesday, August 29, 2007

The true costs of green building

From our friends at TriplePundit comes this story about the true costs of green building.

Cost the biggest misconception have about green building, and the one I seem to be fighting to change in peoples minds the most. I have said for years now there is no discernable difference in cost. In fact, we only encounter three items with any cost increase:
* solar panels: but have a 5-10 year payback.
* FSC Certified Wood costs 20% more than the bad wood, and with no return on its investment (other than being the right thing to do.
* Graywater systems: water is still so subsidized that the return on investment is LONG, but that will change as the future wars on water begin.

from Triple Pundit:
Well, according to WBSBD those tangible, financial costs may be over-stated by as much as 300%! That should be more than enough to get most construction projects thinking a little harder about engaging in at least some basic green practices.

The full report is available here. The bottom line suggest that the 17% premium originally suggested for "green" projects is really more like 5%.

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Tuesday, August 21, 2007

Green Building Exchange Radio Programs


The Green Building Exchange opened last month in Redwood City, California (just 30 minutes south of San Francisco). The idea is simple: a permanent, year-round green building expo. Green product manufacturers install permanent displays, and you can visit and browse anytime you like.

The GBX also offers a radio broadcast with some of the leaders in green business. To date, Green Seed Radio has an impressive line up of people, including some of our good friends:
Michael McCutcheon with McCutcheon Construction
Matt Golden with Sustainable Spaces
Jay Tompt with Plan-It Hardware
Kevin Danaher with Global Citizen Center
Anne Bollen with Green Zebra
Chris Avant with Canyon Construction
Toby Long with Clever Homes
David Gottfried founder of the US Green Building Council
Ryan Hamilton with Valencia Green
Richard Chein with SF Department of the Environment
Dan Sider, SF director of City Greening
Jennifer Gadiel with Kwan Henmi Architecture
Gary Gerber with Sun Light and Power
Moira Bartel with Greenopia
Scott Fossel with Green Century Institute
Peter Liu with New Resource Bank
Jeff Slye with Business Evolution Consulting
Paul Hawken, Environmentalist, Author, Entrepreneur
John Shurtz from Green Builders of Marin
Michelle Kaufmann from Michelle Kaufmann Designs

Archive of all Radio Programs.

I was interviewed last month as well, you can find the MP3 download here.

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