Wednesday, June 03, 2009

Interview on Urban Re:Vision

I spoke last month at the Green Cities Conference in Orlando.

It was the first times I did not speak about green building, but instead spoke about the amazing work of Urban Re:Vision, a non-profit on whose board I sit.

I was interviewed at the conference. An excerpt:

Our measurement of growth is that you continue growing, but in nature that doesn’t happen. Animals don’t keep getting fatter and fatter until they explode… and so our cities shouldn’t. They should grow to a certain size and then stop when they are sustainable. But we haven’t done that. We have presented the idea that it’s an either/or...


Read the full interview here.

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Monday, March 30, 2009

The Urban Re:Vision Dallas Competition

Here is an interview I did with Chris Cheatham discussing the current design competition for Urban Re:Vision.

The competition is to design a city block next to City Hall in Dallas. The winning design is scheduled to actually be built.

Here is your chance at fame and fortune. Check out www.revision-dallas.com for the complete details.

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Tuesday, March 17, 2009

GreenWizard

I am on the advisory board for a new startup called GreenWizard.

It bills itself as "Expedia meets Lending Tree" for green building products. Check it out:

READ THE STORY HERE

Link to GreenWizard Site

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Monday, March 16, 2009

5 ways to increase area of Manhattan without tearing down old buildings

The Bigger Apple is a wonderful discussion of ways to increase the size of Manhattan Island. The author, the former chief executive of the Battery Park City Authority, gets into details of how to develop these areas.

Very clever and something we could do in every city, even in our suburbs.

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Friday, March 13, 2009

Natural Home Magazine's 10th Anniversary

This is an article I wrote for Natural Home Magazine's 10th Anniversary Issue (coming out this month).

I interviewed:
Gil Friend, Natural Logic

Pliny Fisk, Center for Maximum Potential Building Systems

Sarah Susanka, Architect and best-selling author, The Not So Big House series

David W. Orr, Professor of Environmental Studies, Oberlin College

Michelle Kaufmann, Architect

Sergio Palleroni, Center for Sustainable Processes and Practices, Portland State University


FULL STORY HERE

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Thursday, March 12, 2009

Q&A with Eric Corey Freed in the New York Times

I was interviewed in the New York Times to discuss my top things everyone should do to green their home. Rather than talk about adding solar panels, I thought it best to choose things everyone (including renters) can do to save money and our environment at the same time.

Five Beginners’ Steps to a Greener Home:
FULL STORY HERE

www.nytimes.com/2009/03/12/garden/12greenhome.html

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Monday, January 12, 2009

Re:Vision Founder interviewed in Treehugger

Stacey Frost, founder of Urban Re:Vision was recently interviewed in Treehugger about our upcoming design competition in Dallas.

I have been working with Urban Re:Vision for several years as their advisor and helped them put together a star studded lineup of advisors, jurors and partners. I encourage everyone and anyone to submit their ideas for the upcoming Dallas competition.

Read more about the competition here.

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Tuesday, December 16, 2008

New study shows Green Building doesn't cost more.

The following is from blog.inhabitconsulting.com/2008/12/new-study-exposes-green-building-costs.html

New Study Exposes Green Building Costs & Benefits

Recently a study was published by
Good Energies
a global energy efficiency and renewable energy investment company, that analyzed nearly 150 green-built buildings in 10 different countries to try to get a handle on the truth about the additional costs and benefits of building green. There were some surprising conclusions.

Among them:
On average, the "public" perceives the additional costs to build green at about 17%.
In reality, the median additional costs for building green proved to be less than 2%.
Over half of the buildings studied had a green building payback period of less than five years from energy and water savings alone (a five year payback is a 20% return on investment.)
Up front infrastructure development costs in "conservation developments" can be reduced by 25%, or approximately $10,000 per home.

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Saturday, October 04, 2008

Green Your Home for Dummies


I am thrilled to announce Green Your Home for Dummies.

It is not an entirely new book, but a compilation of 7 green books in the For Dummies series. It contains several chapters of my bestselling book, "Green Building & Remodeling for Dummies", and select chapters from:
* Green Living For Dummies
* Energy Efficiency For Dummies
* Green Cleaning For Dummies
* Sustainable Landscaping For Dummies
* Organic Gardening For Dummies
* Buying and Selling Green Homes For Dummies

It will be available in January 2009, but you can pre-order it now.

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Monday, September 01, 2008

How I prepare for the West Coast Green Conference


I look forward to the West Coast Green Conference each year. Of all the conferences I attend, it is by far my favorite. Most of the time, I'm giving a lecture to room full of doubters and skeptics, so it's uncommonly fun to speak to the enthusiastic crowds at West Coast Green. I have been honored to be one of the advisors to the conference since it's inception, and am thrilled to contribute to the success of the event.

In preparation for the conference, I create an entirely new presentation. I throw out everything and start from scratch. It is akin to a standup comedian trashing his act to write entirely new material. And though this is incredibly time consuming, it forces me to rethink how I talk about design and sustainability.

The process of developing a new keynote speech takes an entire year of thinking and research. It starts at the previous years West Coast Green conference as I learn of new ideas and memes emerging. Topics, stories and information rattle around in my head, while I stuff notes, images and thoughts into a folder throughout the year. By letting the subject marinate, I find the gaps in my research and in the final story I will be telling.

Once the narrative is fairly complete, I can begin putting the actual slideshow together. The process of building the slides is conducted over two months before the conference. I work closely with my interns during this process we find ways to connect boring data with something relevant and memorable. Slides are shuffled, reordered and edited. Images we like are replaced with new, better images we love.

We continually try to find ways to inject humor into the talk. Ironically, this is incredibly serious business and the hardest part. How do you write something that will always come off as funny amid all of that "doom and gloom" talk? How do you balance humor with the need to make a point? I don't want the humor to allow people to ignore the bigger issue or overshadow the point... the humor is key to the success of the talk and the hardest thing to add. There are always more facts to be found; but humor is impossible to simply "dig up."

The slides are tweaked up until the start of the conference. I practice the final draft of the talk in front of my students; which might be the only chance I get to perform it in front of a real, live audience before the actual conference. I use this as a chance to test the timing and humor; often recording it for later viewing.

I've posted before about the tools I use to I create my presentations, skipping PowerPoint and using Apple's Keynote instead.

We're still working on the final version of my talk, "The Myth of Sisyphus: A plan to green our buildings and avoid extinction." In short, I discuss how our buildings are like Sisyphus, constantly pushing boulder uphill in order to survive. The talk outlines how to change this paradigm and find the hidden opportunities in green building.

I will be speaking at West Coast Green on Thursday, September 25th at 1:30 - 2:30pm. A booksigning will be held immediately following the talk.

Be sure to do what you can to attend the conference. It is well worth the cost and time. Register for the conference here.

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Sunday, August 17, 2008

Re:Construct Competition Launched


The Re:Construct competition has officially launched. Submit your ideas for the city block of the future; entries are due September 15th, 2008. As you can see, I am one of the advisors for the competition (and have been from the beginning).

From the site:

What are you made of? Do you have what it takes to make a difference? Are you willing and able to rebuild a sustainable foundation for the future? It’s time for a change in the way we see things, in the way we do things. It’s time for what we build to reflect who we are and what we’re made of. It’s time to Re:Construct the ideas and realities of sustainable building.


While you're at their site, check out the winners of the past competitions:
RE:VOLT
RE:ROUTE
RE:STORE
RE:CONNECT

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Saturday, August 02, 2008

West Coast Green launches video section


For those of you who haven't heard of West Coast Green, it is the largest residential green building conference in the country and is held the last week of September. This years conference will be September 26, 27 & 28th in San Jose, California.

I have been on the Advisory Board of the conference since it's inception, and watched it grow in size and scope each year. Each year brought new things to the conference as well.

For this years conference, one of the new features is the video section of the website, where you can watch recorded talks by this years speakers.

You must watch the talk by Van Jones, who brought the crowd of thousands to their feet with his take on green collar jobs.

Of the 40+ conferences I speak at each year, West Coast Green is by far my favorite. I urge you to attend the conference. Some discount passes are still available, so feel free to contact me directly if you're going to attend.

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Tuesday, July 29, 2008

Women at the front of green

The San Francisco Examiner did a profile on various women in the heart of the green movement.

One of those profiled was Jackie Barbe, one of my incredible project managers here at organicARCHITECT. The print version had a wonderful photo of her too, but you can read the online version here.

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Friday, July 25, 2008

Interview in Apartment Therapy

The good folks over at Apartment Therapy interviewed me. I love these short types of interviews, they're quick and get to the point.

FULL STORY HERE

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Thursday, July 24, 2008

What’s Lurking in Your Countertop?

The New York Times reports on the naturally occurring phenomenon of radiation in quarried stone. But sometimes the result is more than you might expect from your granite countertop.
A routine home inspection revealed elevated levels of radon in Lynn Sugarman's home. So she called a radon technician to find the source.

“He went from room to room,” said Dr. Sugarman. But he stopped in his tracks in the kitchen. His Geiger counter indicated that the granite countertop was emitting radiation at levels 10 times higher than those he had measured elsewhere in the house...

and this frightening image:
“It’s not that all granite is dangerous,” said the lab tech who took the radiation measurements. “But I’ve seen a few that might heat up your Cheerios a little.”

But perhaps the most distasteful part, is the all-too-predictable reaction from the corporate shills:
Allegations that granite countertops may emit dangerous levels of radon and radiation have been raised periodically over the past decade... but the Marble Institute of America has said such claims are “ludicrous”.

Just once I'd love to see a trade organization actually take the side of truth over financial self-interest.

FULL STORY

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PreFab in Chicago


MSNBC has this video showing Michelle Kaufman's latest prefab masterpiece at the Museum of Science and Industry in Chicago.

The best part of the video occurs in the middle with a time lapse shot showing the prefabricated modules being assembled. The entire house was installed in a week.

More on Michelle's Blog
Even more on Treehugger
Press Release
Museum of Science and Industry

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Thursday, May 29, 2008

Keeping Chlorine Out of the Pool

There are several ways to eliminate chlorine or significantly reduce the use of it, although the pool industry remains skeptical of their effectiveness and it is often difficult to find builders to install them.

From saline, to UV lights, to ozone injectors, to natural aquifers, there are now several viable options for creating a pool that does not require harmful chemicals to stay clean.

via the NY Times

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Kids in Katrina trailers may face lifelong ailments

You would think that after blundering their initial reponse to a national disaster, FEMA would work extra hard at not making things worse.

Now there is this story about the high levels of toxins in the very trailers provided to help the people of New Orleans.

Although Europe has banned formaldehyde, the US still refuses to do so. This is a great argument to follow the example of Canada and Europe.

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Monday, May 05, 2008

First LEED Certified MedSpa

Our most recent project, the EpiCenter opened last week to a packed grand opening party.

You can read a review here. We worked with architect Justin Martinkovic, green consultant Zem Joaquin, and a great team of other brilliant people to build the first LEED Certified Med Spa in the country.

One odd thing that seems to get a great deal of attention is the ceiling. The initial ceiling was to be made of these gorgeous bamboo panels. When the price came in at $48,000, a cheaper product was needed. I came up with the solution, Homesote panels, cut into 2' x 4' panels and stained with AFM Safecoat Zero-VOC stains. The result is something that looks like leather, but the final cost: $1800. I painted the panels myself with help from the clients.

via Green Building Elements

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Wednesday, April 16, 2008

Bay Area designers have long had green outlook

Last month, I sat on a panel for the Luxury Marketing Council to discuss the issues of sustainability in the luxury market. The packed audience consisted of high end real estate agents, bankers, jewelers, and the like. I always love exposing these ideas to groups who do not normally come into contact with green that often.

They usually become incredibly excited at these ideas, a testament to the logic and need for sustainability.

On the panel with me was Mike Freed, owner of Passport Resorts the company that developed various Eco Resorts: such as Post Ranch Inn and Cavallo Point .


BTW, The Post Ranch Inn was designed by a mentor of mine, and fellow organic architect, Mickey Muennig .

Zahid Sardar, Architecture critic for the San Francisco Chronicle, wrote an article today about the success of Passports resorts as luxurious architecture.

Also on the panel with Mike and myself were:
* Kimberley Gardiner
Marketing manager for Lexus Hybrid

* Helge Hellberg
Marketing director of Marin Organic
(who, by the way, charmed everyone with his enthusiasm and personality!)


Full Story via SFGate.com

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Tuesday, March 25, 2008

Follow the Leaders: 7x7 Magazine Names Environmental Leaders in San Francisco


I am honored to be named one of the environmental leaders in San Francisco by 7x7 Magazine for their April (Earth Day) issue.

The article begins:
You already know the elders of the green tribe–Gore, Waters, McDonough. Now, meet SF's next wave.


It is also great to see my friend, Matt Golden, from Sustainable Spaces as one of the honorees. San Francisco is a wonderful place filled with so many great people doing amazing things, and Matt is a perfect example of that.

Full Profile via 7x7 Magazine
All of the profiles for the issue

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MetHome: How Green is my Renovation?


I participated in a round table discussion with some of the leaders in green building for an article in Metropolitan Home with:
Fellow Architect Rob Harrison
Planner Steven Lenard
Interior Designer Denise Shaw
Executive Director of Build It Green, Brian Gitt

My favorite part:
Freed: Some of my work is helping other architects “green up” their projects. But it’s ridiculous when someone unveils a 14,000-square-foot house and asks me, “What can we do to make it greener?” My usual answer is, “Why don’t we take off the second floor?”

via Metropolitan Home

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Sunday, March 09, 2008

Article in Metropolitan Home Magazine


I wrote an article for MetHome Magazine on fellow San Francisco architect Anne Fougeron. Fougeron is a wonderful modernist and her loft in the San Francisco South of Market (SoMa) district is an exploration of green adaptive reuse. The three main elements: folded steel stair, interior courtyard and penthouse addition, are a clever and unique approach to converting an old factory into a home.

Read the full story: Urban Ecotecture at MetHome

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Tuesday, February 19, 2008

The Eliphante Art House


The Eliphante Art House

The Eliphante Art House is the home of artist Michael Kahn and his wife Leda Livant built from found materials. Located in Cornville, Arizona, it represents a fine example of folk art home building.

An excerpt:

ANY fool can hire an architect to draw up a plan for a house, but it takes a truly inspired fool — which is to say, an artist — to start building and see where the earth and driftwood and shards of broken pottery take him, and an equally impassioned fool — say, a woman in love — to go along and carry the rocks on her back.


The Eliphante Art House Website

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Thursday, January 24, 2008

My interview with CalFinder


CalFinder is a site where you can find contractors to help you with a building project. They interviewed me to talk about the perceptions of green building and what is waiting for us in the future.

An excerpt:
The act of renovating your building is expensive, whether you’re green or not. Being green doesn’t cost you any more, in fact it’s an opportunity to save money.


via CalFinder

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Thursday, January 10, 2008

Interview on the John Adam Show

I was interviewed for the John Adam Show, the topic was "Green Business is the Place to Be..."

I talked about the book and a plan for completely getting us off of Saudi Arabian oil imports.

Listen to the broadcast here
Episode Synopsis
Episode Information Page

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Thursday, January 03, 2008

Book review in the New York Times


Here's a review of the book in the New York Times, featured today:

Those willing to expend even the tiniest bit of energy to help save the planet may appreciate “Green Building & Remodeling for Dummies”. This well-organized book aims to help ordinary people make decisions that have a gentler impact on the earth. Tips include everything from what constitutes a green kitchen to macro-level considerations for constructing a house, like whether to build up or out (up is usually cheaper and less damaging to the environment). There’s also a chapter on building methods, like creating walls from discarded tires. With every topic, Mr. Freed said, he cut out the technical complexities and described “just the parts people need to know.”

New York Times

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Saturday, December 22, 2007

Review of the book on Inhabitat


A nice review of the book appeared on Inhabitat today. Now they see a LOT of books and resources, so a kind word from them means a great deal.

I have to admit, it's strange to work on something for a year, finish months ago (I finished the manuscript back in July) and NOW have people talking about it. As my friends will tell you, I cannot keep secrets, so keeping the book quiet while writing it was very hard! I love people are finally getting the information in the book.

An excerpt:
Green Building & Remodeling for Dummies provides an introduction to every facet of green building, from start to finish, including the materials, architecture, and construction methods of green building and remodeling for both homeowners and professionals such as architects, interior designers, and contractors.

...You won’t be a dummy with this book in your library... check out [this] truly helpful, informative reference guide, and get smart about green building in the New Year.


Thanks, Piper and Inhabitat for the kind words!
Few reviewers can seem to resist making a Dummies joke, and I think I've heard them all! Keep 'em coming.

Full Review at Inhabitat

Buy your copy of "Green Building for Dummies" now!

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Sunday, December 16, 2007

Inhabitat Holiday Party Photos


The lovely ladies of Inhabitat: Piper Kujac, Sarah Rich, Jill Fehrenbacher, Emily Pilloton

One of my favorite blogs, Inhabitat, shares office space with my favorite community organization, Architecture For Humanity, and my favorite design competition, Urban Re:Vision. Friday night was their collective holiday party.

This is why I love San Francisco: here you can find a room filled with the greatest people doing the most interesting things on the planet. In attendance: Michelle Kaufman, Allison Arrief, Cameron Sinclair, Sarah Rich, Jill Fehrenbacher, Emily Pilloton, Stacey Frost, Willem Maas, Bill Cahan, the gang from Ecolect, the gang from Branch and the gang from Worldchanging... plus so many friends and interesting people. (Google any names you don't recognize!)

Perhaps the most interesting thing is how connected these various groups have become. They're all friends, all working to change the world and all full of hope for our future. Hard to believe that the truly most influential people in design today are a handful of young, hip bloggers (like those pictured). Women seem to be leading the charge. There are noticably more women than men in this group. I don't know what this indicates, but it's something to consider.

Full story via Inhabitat

Flickr gallery of photos from the event

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Thursday, December 13, 2007

ED+C Magazine: Sustainable Perspectives: Nature Boy

I wrote a story for Environmental Design + Construction Magazine as part of a feature they call "Sustainable Perspectives."

You should subscribe to this free magazine, but here is an excerpt:
"Being an environmentalist is often like being a struggling actor. You spend your days trying to convince people to see your viewpoint, only to be rebuffed again and again. Yet, we keep coming back for more. In fact, for years I invented slight reassurances for myself as my own way to dealing with the rejection. “They’ll come around...” I’d say to myself, “eventually the world will change for the better.” (Hey, we all have our coping mechanisms.)

Yet from my perspective, today I find myself more hopeful, more excited and more enthusiastic than ever before. The evidence for my exuberance can now been seen everywhere, but twenty years ago the story was much different..."

Full Article

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Wednesday, December 12, 2007

Book Launch Party


Last night nearly 550 people packed into the Temple Nightclub in San Francisco for the book launch party for my new book, "Green Building for Dummies".

Temple touts itself as a green nightclub and generously donated the venue for the event. As usual, the hardline green people kept coming up to me with their nitpicky "helpful" suggestions:
"Why are the cups plastic and not corn based PLA? You should tell them to change that."
"Why aren't these bulbs compact fluorescents? You should tell them to change that."
"Why didn't they serve organic chocolate? You should tell them to change that."

(Very helpful indeed. For the record, I don't run the nightclub!)

We sold out all of the books, though my hand still hurts from all of the signing (I'm typing this with my left). It was a great evening and thank you to all those in attendance. There was even a special surprise announcement. (If you weren't there, ask someone who attended!)

Photo and a review of the evening courtesey of: Greenerati (Thanks, Keith!)

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Thursday, November 15, 2007

Free webinar: Emerging Green Building Products


Yesterday I took part in an online webinar sponsored by the Sustainable Industries Journal.

(A webinar is a virtual seminar, where people listen to the audio on a telephone conference call, and watch the slides on a website.)

I was joined on the webinar with:
Eden Brukman, Research Director for Cascadia Green Building Council's Pharos Project and Living Building Challenge
AND
Becky Brun, Associate Editor, Sustainable Industries Journal

The Webinar can be downloaded for viewing/listening here.
(scroll down to "Missed the Webinar?")

or find a direct link here (WMV format).

You need to have Windows Media Player to view it.

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Saturday, October 20, 2007

SCU wins Third Place in Solar Decathalon!

For those of you that might not have heard of it, the Solar Decathalon is a competition for college students to design, build, and operate the most attractive and energy-efficient solar-powered home. It is so competitive and such hard work that it's only offered every two years.

In the last Solar Decathlon in 2005, I was one of the advisors to the Architecture Department at Cal Poly. The students placed an impressive third.


This year, I was one of the advisors to Santa Clara University. Countless hours, debates, discussions and meetings later, and I am proud to announce the results. After two years of preparation and a week of competition, the final scores and standings are in for the 2007 competition.


Third Place: Santa Clara University
This team wanted to build a sustainable solar house that is functional, elegant, and innovative—and they did just that. The Communications Jury lauded their friendly, enthusiastic house tour, which was informative, entertaining, and very much "on target" for public audiences. They were one of five teams to score a perfect 100 points in the Hot Water contest and one of seven teams to score a perfect 100 points in the Energy Balance contest. Their house almost didn't make it to the Solar Decathlon, because their transport truck broke an axle and delayed them by three days.

Congratulations to the students! They were a fun group and they deserve it!

The next one will be in 2009.

A NOTE TO OTHER ARCHITECTURE PROGRAMS: If you're looking to enter the 2009 competition, contact me and invite me to be an advisor. I seem to have a track record of helping you place at least third! ;)

MORE INFO ON: Santa Clara University's Entry
MORE INFO ON: 2007 Solar Decathalon
MORE INFO ON: SCU Solar Decathalon Site

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A Report from New Orleans


I'm currently in New Orleans speaking at the Traditional Building Conference. It seems an unlikely place for a modernist, I know, but Historic Preservationism is finally starting to make the connection to sustainability. After all, it makes sense. Durability, reuse, preservation of history and culture all fall well within the purview of green building.

This is my first visit to New Orleans, and it has delightfully surprised me. Filled with a rich history and hidden charms, NOLA also offers some interesting lessons. I didn't quite know what to expect here over two years after Hurricane Katrina.


The damage by Hurricane Katrina was devastating, and evidence of it still remains today. Boarded up, wind damaged buildings appear randomly among otherwise undamaged neighborhoods. The difference seems to be the surrounding economy not being able to support repairing these abandoned structures. So they sit, alone, empty and reflecting a weakening of the overall economy. But these examples are only a handful of the real damage.

The subsequent flood was the real cause of the majority of the structural damage, and this ongoing economic damage. It is important to not blame the Hurricane. After all, it was the failure of man-made levies that created the flood. Mother Nature and wind didn't destroy New Orleans, the raging flood waters did. Over 80 percent of the city was flooded, some areas by as much as 15 feet. It all could have been averted, especially in light of the ever-prescient reports on the inadequacy of the levee system.

This failure by our government is the real tragedy. Had the Hurricane been the source of the damage, we could look upon New Orleans as we did when Hurricane Hugo hit Charleston, or Andrew hit Florida.

To the contrary, New Orleans is a living reminder of the mediocrity of our government. Instead of empathy, I feel anger; instead of sadness, I feel disbelief. In addition to the 1,464 people who lost their lives, this incompetence continues 26 months later. A series of scandals including no-bid government contracts, toxic temporary shelters and illicit distribution of recovery money continues to cloud the recovery efforts.

What's left is a shell of the former city. Over half of the downtown storefronts remain closed (* by my estimation, not by any hard data). The streets seem bare and uncrowded, especially along the most touristy areas.


The famed French Quarter was a wonderful surprise. Part of the original plan for the city, the French Quarter is located above sea level (five feet to be exact), allowing it to be spared from the flood. The original settlers had the foresight to locate the original neighborhoods above the line of the inevitable floods. The Industrial Revolution brought the engineering and technology of the levee system, allowing the low lying areas to be filled in. This blind faith in technology is reminds me of the story of Icarus, and dozens of other parables.

The Quarter was surprisingly genuine. To be honest, I expected something as phony as Pier 39 at Fisherman's Wharf, ignored by the locals and filled with gawking tourists buying t-shirts. The empty streets of the French Quarter show a rich history, wonderful lessons of urban scale and a beautiful local vernacular architecture*.

(* A more technical explanation: these older buildings typically consist of deep, wraparound balconies at the second and third floors. These balconies shade the interior and keep the thermal mass of the stone and brick walls cool. Large windows on all sides allow for ventilation and cross-breezes for more cooling. Wooden shutters shade the windows from direct sunlight when needed. These are textbook examples of using an appropriate strategy to design for a hot, humid climate.)

For the most part, the stately homes of both the Garden District and Jefferson Parish today seem undamaged. What is evident is a lack of activity on the streets. While most children were in school (hopefully), I still expected smaller kids playing in the neighborhood.


Within walking distance to the French Quarter was the Lower 9th Ward, a long-time poverty stricken area. It was perhaps hardest hit by the effects of the flood. The streets look shockingly unchanged from the images you saw just after the flood. Most of the homes are abandoned and uninhabitable. A majority are damaged beyond repair. The spray painted tags by the rescue teams sit as an eery reminder of the grim discoveries found inside. The number in the bottom of the X indicates the number of dead found inside.

The remaining residents were unfazed by our presence. Although I felt like an embarrassed voyeur who was trespassing on their tragedy, no one seemed to mind, much less notice. Either they are used to this new kind of tourist, or they simply assumed we're there to help. We stared in silence as we toured the streets, as the sheer amount of the damage is simply overwhelming.

But there are signs of hope. Throughout the city, and across social and economic neighborhoods, you'll find the locals slowly rebuilding their city. Bright and shiny pockets of hope lie scattered amid the ruins. Standing next to a rotting skeleton of a house you'll see a newly renovated one sporting a fresh coat of paint.

The biggest sense of hope comes from the locals themselves, all of whom give a new meaning to the term "Southern Hospitality." Without exaggeration, I can say that every single person with whom we came into contact was friendly, engaging, helpful, polite and just generally grateful of our presence there. Tourism is clearly struggling, and the people of New Orleans are resoundingly determined to change that. Without any sense of being obsequious, the residents are genuinely happy to see visitors. And the best part: it works. I found that I wanted to spend more money, infuse more into the economy. If you're looking for a place to take a trip, NOLA would be a wonderful choice. If you can't travel, order some of Sally's amazing pralines.


New Orleans has long been synonymous with good food, wonderful music and even the legendary corrupt government. The tragedy of the flood is now cemented into that and is inseparable from any experience with this wonderful place.

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Tuesday, October 16, 2007

Western Interiors Home Show


The Western Interiors Home Show is coming on October 26th in San Francisco. I will giving the keynote presentation, and am very excited to see the interior design world finally taking green so seriously.

There are some amazing speakers, so join me at the conference.

Our friends at West Coast Green are also helping to host the event, and some of the features:

-giving away 2000 cfl's at the green home pavilion - where you can chat with me on Friday and other green experts throughout the conference.

- All of the exhibitors had to meet the same strict green product criteria as that of West Coast Green, so they are thoughtful products and companies

Conference site

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Saturday, September 22, 2007

Freed gets fiesty (a review of my talk at West Coast Green)


Green real estate blogger Keith from Greenerati wrote a review of my keynote presentation at West Coast Green. Now, I am friends with Keith, so he knows me well enough to call me "fiesty" in a good way.

Read the full story here.

You can download a PDF of my full keynote presentation here (though you miss my talk and the cool animations on the slides).

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Wednesday, September 19, 2007

Interview with HousingZone

I just did a short interview with HousingZone on green issues.

Read the interview here...

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Saturday, September 15, 2007

More West Coast Green buzz in the paper today

I was interviewed for the San Francisco Chronicle to talk about West Coast Green.

My favorite part? Being described as "cheeky."

An excerpt:
Back for its sophomore edition, the nation's largest green building conference really puts its money where its mouth is by erecting a green modular home in front of the auditorium on a patch of grass below Mayor Gavin Newsom's balcony in City Hall.
Dubbed the Lotus, the 725-square-foot home is the brainchild of green architect Michelle Kaufmann and boasts solar panels, LED lights, a gray-water system that collects water from sinks and the shower and recirculates it to toilets, an energy-saving "on-demand" water heater and native landscaping. For those who'll need to take a load off just to contemplate the home's ramifications, there's also a backyard complete with chaise longues.


full story

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Thursday, September 06, 2007

My current TV Profile


I was just interviewed for Current TV (the Al Gore user created content channel). I hate the sound of my voice, so I couldn't watch the whole thing, but it is beautifully edited.

Please be sure to vote for it when you watch.

Watch now...

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Wednesday, August 29, 2007

The true costs of green building

From our friends at TriplePundit comes this story about the true costs of green building.

Cost the biggest misconception have about green building, and the one I seem to be fighting to change in peoples minds the most. I have said for years now there is no discernable difference in cost. In fact, we only encounter three items with any cost increase:
* solar panels: but have a 5-10 year payback.
* FSC Certified Wood costs 20% more than the bad wood, and with no return on its investment (other than being the right thing to do.
* Graywater systems: water is still so subsidized that the return on investment is LONG, but that will change as the future wars on water begin.

from Triple Pundit:
Well, according to WBSBD those tangible, financial costs may be over-stated by as much as 300%! That should be more than enough to get most construction projects thinking a little harder about engaging in at least some basic green practices.

The full report is available here. The bottom line suggest that the 17% premium originally suggested for "green" projects is really more like 5%.

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Tuesday, August 21, 2007

Green Building Exchange Radio Programs


The Green Building Exchange opened last month in Redwood City, California (just 30 minutes south of San Francisco). The idea is simple: a permanent, year-round green building expo. Green product manufacturers install permanent displays, and you can visit and browse anytime you like.

The GBX also offers a radio broadcast with some of the leaders in green business. To date, Green Seed Radio has an impressive line up of people, including some of our good friends:
Michael McCutcheon with McCutcheon Construction
Matt Golden with Sustainable Spaces
Jay Tompt with Plan-It Hardware
Kevin Danaher with Global Citizen Center
Anne Bollen with Green Zebra
Chris Avant with Canyon Construction
Toby Long with Clever Homes
David Gottfried founder of the US Green Building Council
Ryan Hamilton with Valencia Green
Richard Chein with SF Department of the Environment
Dan Sider, SF director of City Greening
Jennifer Gadiel with Kwan Henmi Architecture
Gary Gerber with Sun Light and Power
Moira Bartel with Greenopia
Scott Fossel with Green Century Institute
Peter Liu with New Resource Bank
Jeff Slye with Business Evolution Consulting
Paul Hawken, Environmentalist, Author, Entrepreneur
John Shurtz from Green Builders of Marin
Michelle Kaufmann from Michelle Kaufmann Designs

Archive of all Radio Programs.

I was interviewed last month as well, you can find the MP3 download here.

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KBB Top Product Picks for your kitchen


Kitchen & Bath Business (KBB) recently interviewed me about my favorite kitchen products. It is hard to narrow it down to a list of just five, but that's all KBB would allow me to include. From the article:

First on his list are Oceanside Glasstile mosaics. Not only are the tiles made of 20 to 86 percent recycled glass (depending on the color), "they're gorgeous and work well with curves," said Freed, who likes to incorporate arced walls into his designs. For an added punch of color, he pairs the tiles with grout in a cool tone.

For countertops, although several materials have caught his eye, Alkemi by Renewed Materials (5) especially piques his interest because of its unique appearance. Formed of 100 percent recycled scrap aluminum set into a resin, Alkemi comes in different colors and offers an intriguing alternative for those, like Freed, who are tired of granite.

Another company that transforms recycled metal into beautiful product is Eleek. Freed likes the company's aluminum tiles, which can be applied to an entire countertop or backsplash, and its sinks, which are available in aluminum or bronze and an assortment of shapes (Ellipse is shown) and bowl configurations..."

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GreenHomeGuide: my recent articles

GreenHomeGuide, an incredible green building reference for homeowners, is building an archive of information around sustainable design. I recently wrote two short articles for them, found here:

What can I do to reduce my home’s carbon footprint?

Should I worry about the mercury in fluorescent light bulbs?

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Friday, August 03, 2007

West Coast Green is coming!


As you should know, West Coast Green is coming! On September 20th - 22nd, the largest residential green building conference comes to San Francisco!

There is a great story in Builder Architect Magazine on how the conference came about and what you can expect.

For those of you who attended last year, you will be delighted by this years conference. An impressive lineup of 200+ speakers, 300+ exhibitors, plus the addition of the Lotus House by green pre-fab visionary Michelle Kaufmann.

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Thursday, August 02, 2007

Green builders have new place to browse

This past Saturday was the opening of the Green Building Exchange in Redwood City. It's a place for people interested in green products to come and see a virtual showroom of green products.

Read the press here

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Monday, July 30, 2007

Video of Steve Glenn's talk at The Commonwealth Club


We hosted green pre-fab visionary Steve Glenn of Living Homes at the The Commonwealth Club last month.

The video is now available at Fora.tv by clicking here or watch it below.

Steve and Living Homes demonstrate a wonderful combination of passion and business saavy, as you will see in this talk.

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Friday, July 06, 2007

Green Building for Dummies now available for pre-orders


Green Building for Dummies is now available for pre-orders on Amazon.

You'll get it in time for the Holidays. It makes great stocking stuffer!

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Greenwashing Article in Natural Home


I recently wrote an article on greenwashing for Natural Home and it is on newsstands this month.

The printed version has a handy cut out card you can carry in your wallet to know what questions to ask when looking at products. A great list of certifications is also included.

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Tuesday, June 05, 2007

Malcolm Wells: Underground Organic Architect


This article on one of my mentors, Malcolm Wells, the father of underground building.

More on Malcolm here.

I first discovered Mac through this book in 1985. I wrote him a letter and we have been friends since. Beyond the ideas, his sketches are so evocative and extraordinary.

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Let’s Get Vertical

Common Ground has a great article on designing buildings as vertical landscapes.

Vertical farming reads like an idea from a 1950s science fiction novel: dedicate the top six or ten stories of a skyscraper to agriculture, use the building’s own redistributed greywater to fertilize the crops, and then transform the biomass waste from the farm into pellet fuel that, in turn, powers the building. Besides being carbon neutral and self-sustaining once it gets up and running, vertical farming’s other implications — less actual land needed for farms, less fuel needed to transport food — are far-reaching and inspiring. Last month, a story on the possibilities of vertical farming in New York magazine set the eco-blogosphere on fire — not bad for a concept that some architects claim is at least fifteen years away.

Let’s Get Vertical
Are “living buildings” a step to agriculture in the skies?
Read the article here

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Wednesday, May 30, 2007

Interview with Living Homes Green PreFab


Like most architects, I have a special place in my heart for pre-fab buildings, especially if they are part of the new crop of green pre-fab ones. Financial Times has this great article with Steve Glenn of Living Homes:

Please don’t call it the greenest home on the planet,” says Steve Glenn of his house in Santa Monica, California. “A yurt or a mud hut in Africa might be the greenest home on the planet – not this house.”

His first living home received an impressive Platinum LEED certification.

Hear Steve Glenn live at The Commonwealth Club on July 9th

Learn more about Living Homes here.

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Tuesday, May 08, 2007

Greening San Francisco

ABC World News Tonight did this story on the Greening of San Francisco. It quickly covers a raction of the great things going on here, including the green roof of the new Academy of Sciences; the new solar panels on Giants Stadium; and the new PUC building powered by wind, solar and water powered elevators.

Read transcript here
Watch Video Here

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Friday, March 30, 2007

How Green is the new Federal Building in San Francisco?


Wonderful article on Thom Mayne's new Federal Building that just opened here in San Francisco. It touches on some of the larger issues, namely, how the LEED Green Building Rating System often does not apply to such a large, unusual and design driven building. Although the building original hoped for a rating of LEED Platinum, Mayne no doubts they will even obtain base certification.

I do not accept Mayne's cry of hardship.

While a Platinum level is very ambitious, it would seen any new, urban, dense building in California would be able to easily get base Certified. Our state requirements alone would bring you 19 of the 23 points needed.

A lovely excerpt:
"...if architecture, unlike painting or sculpture, is at heart an exercise in balancing purely artistic goals with more prosaic ones — budgets, gravity and so on — then green design shouldn't require extraordinary skills or lamentable compromise."

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Friday, March 23, 2007

April column at GreenBuildings.com

My latest column is online at GreenerBuildings.

Q: If I want to get involved in Green Building, where is a good place to start? What business opportunities are there? Where can I do the most good?

A: I cannot tell you how many versions of this question I receive. The popularity of the question indicates a growing desire by people to get involved in something larger than themselves. It is also a sign of real changes being made...

Read the full article here

I get to mention the great work of some friends: Energy Innovations, Sustainable Capital, Valencia Green Financial, Green Key Real Estate and New Resource Bank, among others.

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Tuesday, March 13, 2007

Last Exit: Reaching Inevitability

I recently wrote a piece for Next American City entitled Last Exit: Reaching Inevitability. It is a short essay, summarizing my thinking on Green Building as a movement. While my thinking has evolved, it is funny how I am essentially saying the same things I wrote twenty years ago in my sketchbooks and journals. Maybe I am just able to explain things better now.

If you have ever seen any of my lectures, the article will be familiar to you as it covers an abridged version of the first 10 slides of my typical talks. Take a look and tell me what you think.

This month I also have pieces in Luxe Magazine, Natural Home Magazine and Town and Country. I will post them as they become available online.

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Friday, March 09, 2007

Green Roofs

Here is a great article on green roofs, The benefits of green roofs are extensive. From controlling storm water, to cleaning the air, to producing oxygen, green roofs have numerous ecological benefits. Plus, they are much more attractive than a gravel roof, and insulate the building at the same time.

via AlterNet

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Thursday, March 08, 2007

What are our Priorities?

According to the National Priorities Project, the COST OF IRAQ WAR is:
$11 million per hour,
$275 million per day,

TOTAL: $406,592,561,811 and counting

According to The Census Bureau there are 111,162,000 households in the US.

If the average energy efficiency upgrade for a home is $10,000, then we could insulate EVERY HOME in the US in just 10 hours...

...with just the money we spend each day on the war.

We import 13.15 million barrels of oil per day.
By doing these energy efficiency upgrades, we could save 15% of that, or some 2 million barrels a day.

That is more oil than we import from Saudi Arabia (about 1.5 million barrels/day).

Imagine being free of Saudi Arabian oil.

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Wednesday, March 07, 2007

The AIA and their green case study

The American Institute of Architects (the AIA) is a membership organization for architects. It has been around for 175 years and serves as a club for architects.

I have never bothered to join the AIA. After all, other than a discount on books, I do not see much benefit from joining. None of my friends who are members can explain to me why they pay $700+ a year to join. Plus, the AIA always seemed to be more focused on Architects and not on Architecture.

Case in point: At the AIA Convention last year in Los Angeles, the conference organizers removed all reference to the US Green Building Council and to LEED in the bios of the speakers. Censoring LEED did not make much sense. When I pressed for a reason why, I was told, "The AIA cannot be seen endorsing a specific rating system." Really? LEED seems to be alone in the marketplace. What other rating systems were they concerned about?

Well, the AIA just launched a new site called, How Design Works. Designed to help consumers choose an architect (but only AIA member architects), the site is well done. It includes this case study of a sustainable house. It is a great discussion on the process of building a green house. I think my previous soured experiences with the AIA might have tainted this very educational site.

How Design Works: Green Case Study

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Thursday, February 08, 2007

The Pharos Lens: a lifecycle labelling tool



The Pharos Project is a graphical green labelling system. In the same spirit as the FDA's nutrition labels, Pharos would go on all building materials. Consumers can look at the label and get a visual indicator of the environmental impact.

A project of the good people at Healthy Building Network, Pharos is very well researched and thought out. The framework they created is very complex, but Lifecycle Assessment is a complex subject.

There are three main categories:
1. Environment-Resource
2. Social-Community
3. Health-Pollution


which are then broken down into specific indicators:

1. Environment-Resource
Water: Net Use
Energy: Embodied
Energy: Renewable
Materials: Renewable


2. Social-Community
User Exposures
Solid Waste
Water Quality
Air Quality
Climate Change
Toxic Releases


3. Health-Pollution
Occupational Safety
Consumer Safety
Fair Compensation
Equality
Community Contributions
Corporate Practices


For an explanation of how the label works, go here for the full label or here for the categories.

Pharos is not the first rating system I have seen to use a graphical display. Reveal, offers a cleaner and numeric system to rate the greeness of materials. I like both of these, but the real test is how normal consumers will react. Which would you use?

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Tuesday, January 02, 2007

NYT: Now Looking Green Is Looking Good

Great article in the NY Times essentially stating what we already know:
there is money to be saved, made and earned in going green.

New York Times

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Friday, December 29, 2006

Permit hell is getting worse

Carol Lloyd has a great piece in the paper today about the nightmare that is known as the San Francisco Department of Building Inspections.

The article tells the story of a woman trying to build a green home with some innovative ideas, such as an equity-sharing model to create new paths into home ownership for her tenants. Sounds like a great things right? Wrong. The city is putting up their usual roadblocks, demonstrating once again it is better to break the rules rather than play by them.

As an architect who has worked in this city for a decade, I routinely will talk our clients out of certain features knowing it will add a roadblock to their permitting process. Sometimes I use "tricks" to get things through that would never occur if we did everything by the book. Ask any good architect and they will tell you stories of how they got this thing approved, or that other thing through... it is part of the game.

But the story shows how a well-intentioned client, and a good architect (Toby Long of CleverHomes), are not welcomed with open arms by the SFDBI. Instead, we have a bureaucratic obstacle course from a department more concerned with liability than with re-building the urban fabric of our beloved city.

Full Story

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Thursday, December 14, 2006

A review of my talk at GreenFest

Victoria wrote a wonderful review of my talk at the GreenFest last month. As one of the editors for the San Francisco local edition of WorldChanging, her words are important and I am honored to even be mentioned.

The GreenFest has always been a difficult place to give a talk. Screaming crowds, cramped quarters and poor AV equipment make it difficult to see and hear the speaker. At this years GreenFest, I had to place the microphone almost directly into my mouth to be heard. Rather than give a presentation, I felt it best to take advantage of the passionate crowd and just answer questions. It was fun, despite the noise issues.

The questions people ask are a type of gauge to determine how far we are progressing.

FULL STORY

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Tuesday, December 12, 2006

GreenScore: How green are you?!

Global Action Plan has developed a questionnaire to determine how green is your household, taking into account the energy use, water use, shopping habits and transportation methods.

While some of the questions do not apply, and the test tries to be one thing for every household, the tips at the end are a great bit of advice.

How green are you? GreenScore

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Tuesday, December 05, 2006

Green Roof Teaser

LINK has a great series on Green Building now running on PBS. They interviewed me several times for the show. A teaser clip of it is here.

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Wednesday, November 22, 2006

Green Building Directories


There are several great directories available of green materials and green professionals. I am involved with several:

(DISCLOSURE: I am on the Advisory Boards of both of these...)
GreenHomeGuide
Greenopia
and included in:
Green Zebra San Francisco

There is another new one on the market now. It just launched this week. Green Building Blocks seeks to list green professionals and connect us with the materials, products and appliances we use. It is an interesting model.

As a professional, I obviously want to be included in as many directories as available. These four all take different approaches and all are interesting and well done.

organicARCHITECT on Green Building Blocks
Green Building Blocks Home

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